What You Should Be Buying Right Now in February 2026 (Real Deals + Best Seasonal Savings)

February might be the shortest month of the year, but in 2026, it is punching way above its weight for savvy shoppers. Between the Super Bowl (Feb. 8), Valentine’s Day (Feb. 14), and Presidents Day (Feb. 16), the retail calendar is packed with “sweet spot” opportunities to score big-ticket items for less.

If you know what to look for, you can save anywhere from 30% to 70% as retailers clear out winter inventory to make room for spring arrivals. Here is your ultimate guide to the best deals to shop right now.

1. Home Goods & Big Tickets (Presidents Day Savings)

Presidents Day is the “Black Friday” of home goods. This year, the holiday falls on Monday, February 16, but the deepest discounts are already live.

• Mattresses & Bedding: This is historically the best time to buy a mattress. Expect 30%–60% off from top-tier brands.
  • Live Deals: Mattress Firm, Tempur Pedic, and Zinus have some deals worth checking out!
• Appliances: Retailers like Lowe’s, Home Depot, and Best Buy are slashing prices on “last year’s” models.
  • Pro Tip: Look for dishwasher and laundry sets; stainless steel models are seeing markdowns up to 40%.
• Furniture & Decor: Overstock.com and Ashley are having some pretty amazing deals

2. Electronics: The Post-Super Bowl “Hangover”

Super Bowl Sunday (Feb. 8) has just passed, and that’s actually great news for your wallet. While everyone was buying TVs before the game, retailers often hold “overstock” sales immediately after to move remaining inventory.

• Smart TVs: Focus on 65″ to 75″ 4K models. Samsung, LG, and TCL models are currently discounted by up to $2,000 at Best Buy and Amazon.
• Audio Gear: Soundbars and noise-canceling headphones (like the Sony WH-1000XM6 or Bose Ultra) are seeing significant mid-month price cuts as holiday demand cools.
• Apple Watch & Accessories: With new tech announcements looming for spring, the Apple Watch Series 11 has hit its lowest price yet (around 25% off).

3. The “After-Love” Clearance (Valentine’s Day)

If you can wait until February 15, you’ll find some of the steepest markdowns of the year on luxury perishables and gifts.

• Chocolates & Candy: Expect an immediate 50%–75% drop on premium brands like Lindt and Godiva at CVS, Target, and Walgreens.
• Jewelry: While jewelry peaks in price on Feb. 13, the last week of February is actually one of the best times to buy engagement rings or fine jewelry. Macy’s is slashing prices by 70% to clear out seasonal stock.
• Self-Care: Beauty brands often bundle gift sets for Valentine’s Day. Snag these “leftovers” for a fraction of the price to restock your own vanity.

4. Winter Apparel & Outdoor Gear

Retailers are desperate to get rid of heavy coats to make room for swimsuits and rain jackets.

• Winter Basics: Expect 50% to 80% off at stores like Macy’s, Scheel’s and Gap.
• Snow Gear: If you need a snowblower or new skis, buy them now. Discounts on winter sports equipment are currently hitting 30%–55%.
• The “Next Year” Strategy: This is the best time to buy high-end down jackets (like Columbia or LL Bean) and store them for next winter.

5. Pantry Staples & “Tax Season” Tools

February isn’t just for big purchases; it’s a smart month for “boring” but necessary savings.

• National Canned Food Month: Grocery stores run loss-leader sales on canned beans, soups, and vegetables. Stock your pantry now here.
• Tax Software: Don’t wait until April. TurboTax typically offer “Early Bird” pricing through the end of February before prices hike in March.

February 2026 Shopping Cheat Sheet

Looking ahaed to what to buy in other months of the year? I’ve got you, check out this article next